Privacy policy
Last updated: November 2026
Who we are
GlowU ("we", https://glowuapp.com) is an AI glow-up coach for adults (18+), run by GlowU, a sole proprietorship (eenmanszaak) of Peter Holzhauer, based in the Netherlands. GlowU is the data controller for the personal data described here.
Contact: hello@glowuapp.com
KVK: 42216064
What we collect
Your answers (age range, gender, country, goals), the front, left-profile and 45° photos you take or upload, the face analysis created from them, your previews, your daily checklist and — if you subscribe — subscription status (plan, trial and renewal dates). We never see or store your card or bank details.
Why we use it
Your results are shown only to you — never shared, sold or used to make decisions about you. We use your data only to give you your scan, previews, plan, progress tracking and coach chat. Legal basis: your explicit consent (Art. 9 GDPR) for face data, which you give before taking photos, and our contract with you for the subscription.
No AI training
Your scan and previews are created by Google Gemini models through Lovable AI, from our servers. Your photos are sent only for that request, only to create your personal tips, are not kept by the AI provider and are never used to train AI models or sold — not by us and not by the AI providers we use. The coach chat sends your messages and a short text summary of your profile, scores, plan and progress the same way — never your photos.
Payments
Subscriptions are sold by Peter Holzhauer, trading as GlowU, a sole proprietorship (eenmanszaak), KVK 42216064. Stripe processes payments and collects payment details, name, email, country and billing address to process payments, calculate applicable tax and prevent fraud under its privacy notice (stripe.com/privacy). We receive subscription status, customer references and billing information needed for invoices and refunds, never your full card or bank details. Refunds are handled by us via hello@glowuapp.com.
Where it's stored
Before you create an account, your answers and photos stay on your own device. Once you sign up, your answers, results, photos, generated previews and coach chat history are stored with Lovable Cloud on servers in the United States, in private storage that only you can access. Transfers to the US rely on the EU-US Data Privacy Framework (and the UK Extension), with Standard Contractual Clauses as a fallback where a provider isn't certified.
How long we keep it
Photos and generated preview images are deleted automatically after 90 days. Other data is kept until you delete it or close your account. We and Stripe retain payment and invoice records as long as applicable tax law requires.
Your rights
You can access, correct, export or delete your data at any time, and withdraw consent. Use "Delete my data" in Account to erase everything instantly — this also cancels a running subscription. You can also complain to your local data protection authority.
Age
GlowU is for people aged 18 and over only.